Ergonomics, Marketing, User Experience

On Packaging Design

So there was this carton package to hold 4 yoghurts, sold with a discount.


The company decided carton is not eco-friendly (more likely wanting to save on it). So they redesigned yoghurt boxes and put a sticker on top saying “Don’t break apart”. Carton gone.


(Never-mind the colors and branding — these used the same carton container)

I liked the solution. Pretty elegant it seemed. Until this morning I basically ripped the whole set apart trying to break out one box.


The solution turned out to be not so cool. :(

As always — use the thing once you designed it to test the concept. And in product packaging design, test it thoroughly.



Controls, Interface, Mobile, User Experience

Finger bookmarking


I used to place my finger as a bookmark on a page that I’m reading when I wanted to quickly find something on other pages and go back.

I would keep it between the pages and flip others back and forth.

Well it’s hard to do in digital readers now (say, iBooks).  You have to make a bookmark or remember the page number…

Clumsy way around a simple and fast physical book navigation scenario.

Business Model, Interface, Marketing, User Experience

Value User’s Input

Value user’s comments and feedback. Use it for more effective sharing.

Simple usecase:
Open a photo on flickr > leave a comment > share a photo > comment should be attached to a shared post by default.

Alternatively, provide that as an option, pre-filled text, whatever — just don’t make me type in my reaction again to share with friends .

You know personalised ‘shares’ convert better, right?


Blind Use


This pin is in fact pretty hard to use. I would grab a bunch of these in my hand and start pinning laundry, and always get to press the wrong side of it to open and pin.

Hard to tell which end is for pressing when you’re not looking. Reason being the uniform shape of a thing.

Much like finding volume buttons on a touch phone in a pocket.

Thinking through your products design for blind use?